The main goal of an online store is simple: the customer needs to find what they want and buy it. This journey starts from the homepage, goes through the category and product pages, and ends with checkout.
Why#
A shop with no structure forces the visitor to search. Searching is the single most common reason people abandon a store — if the customer cannot find it in two or three clicks, they leave. Get the architecture right once and it works on every order after.
Steps#
1. Homepage#
This is where the customer learns what you sell. Don't overload it! Show your most popular products or current promotions. The main goal is to get the visitor to click through to a product or category page.
2. Category#
Categories should be logical and simple. If you sell clothes, divide them by type (t-shirts, pants) or season. The customer should find the desired item in 2-3 clicks.
3. Product Page#
This is the most important page. This is where the buying decision happens.
- Photo: High-quality, from different angles.
- Description: Accurate, detailed (size, material). Don't forget to highlight the benefits.
- Button (CTA): "Buy" should be visible and brightly colored.
4. Checkout#
This is where customers drop off most often.
- Don't ask for unnecessary information.
- Show the exact shipping cost and time.
- Offer various payment methods. On Sellit, card payments go directly to your account.
Common Mistakes#
- Slow site: If the page takes too long to load, the customer leaves.
- Complex navigation: The customer can't find what they're looking for.
- Hidden costs: Sudden increase in shipping price at checkout.
Your Step Today#
Think about the structure of your store. Write down 2-3 main categories you will start with.