Through Instagram and Facebook catalogs, your products are visible directly on social networks, allowing customers to buy right from a post. Catalog integration means that on every post or story, you can tag the exact product, show the price, and redirect the user to your site with one click to complete the purchase. This reduces the steps from seeing to buying, which is a direct prerequisite for increasing sales. Starting an online store in Georgia is easiest on Sellit because it is an official Meta Tech Provider, and connecting a catalog requires no technical knowledge or a developer (try Sellit free for 30 days).
Why
Most customers spend their time on social networks. They don't go there to buy something; they go to scroll and be entertained. When a post has a product price and buy button attached directly to it, the chance of impulse purchases increases sharply. Without a catalog, the customer has to go to the profile bio, search the site, and manually find the product. On this long journey, many users get lost and lose the desire to buy. The catalog eliminates this process and directs the viewer straight to the buying page. In addition, the catalog is necessary for running dynamic ads (Retargeting), which show ads to people who have already viewed a product on the site.
Steps
- Create a Business Account: Ensure your Instagram and Facebook pages are business accounts. This is a prerequisite for using shopping features. Connect them to each other in Meta Business Suite.
- Add Products to Your Store: Before you connect the catalog, you must already have products added to your site with complete information—high-quality photos, accurate pricing, and detailed descriptions.
- Sync the Catalog: Connect your store with Meta. With Sellit, this happens automatically through the Meta Tech Provider integration. You simply go to settings, select Facebook integration, and follow the instructions. Your products will automatically upload to Facebook Commerce Manager.
- Tag Products: When you post a new picture or story, use the Tag Products feature. Select the corresponding products from the catalog so customers see the price immediately when tapping the image.
- Create Collections: In Facebook Commerce Manager, create product collections (for example: „Summer Season“, „Discounts“) to make it easier for customers to browse your Instagram Shop.
Common Mistakes
- Outdated information: Prices or stock in the catalog don't match the site. Automatic synchronization solves this problem, but periodic checks are always good.
- Wrong product tagged: One product is tagged on the post, but something else is actually shown in the photo. This confuses the customer.
- Low-quality photos: Visuals are everything on social media. A bad photo in the catalog kills the desire to buy, even if the product is good.
- Complex names: The product name in the catalog is too long and doesn't fully fit on a phone screen. Use short and clear names.
Your Step Today
Convert your Instagram profile to a business account and connect it to your Facebook page using Meta Business Suite. Ensure that your contact information is entered correctly.