In online sales, your main promise to the customer is the timely delivery of the product. This process starts with clicking the payment button on the site and ends with the courier delivering the package.
Why
Delayed delivery and an unclear status are a common cause of customer dissatisfaction. If your operations aren't properly set up, you will lose a large part of your time answering customer questions. A streamlined chain means repeat purchases and positive reviews, which are the foundation of any online sales business.
Steps
- Order confirmation: The customer should know right away that the order went through and the payment cleared. Send a short message: what they ordered, what they paid, and roughly when it will arrive.
- Placing the order with the supplier: If the product is not in your warehouse and you are supplying from abroad, forward the information to the supplier as soon as you receive the order.
- Sharing the tracking code: As soon as the supplier ships the package, make sure to send the tracking link to the customer. This gives them peace of mind and increases your service quality.
- Booking the courier and handing over: Work with a courier company that tells you the delivery time up front. Couriers operating in Georgia, each with a public source, are listed in the courier directory. This step is easiest when nothing is done by hand: on Sellit, the QuickShipper integration books the courier automatically, and card payments land directly in your own account with 0% commission (source: sellit.ge/llms.txt).
Common Mistakes
- Creating false expectations: Indicating 2 days on the site when delivery actually takes 10 days.
- Cutting off communication during problems: Not contacting the customer yourself when you know the package is delayed.
- Manual management: Copying orders to spreadsheets manually, which increases the chance of errors.
Your Step Today
Review your online store's delivery terms. Make sure the delivery times are clearly and realistically stated on the site, without hidden costs.