How to Choose an eCommerce Platform
Platform selection depends on your goal and technical skills. For local sales, a local platform is best, while for a large export catalog, a global builder fits better.
Comparison guide and decision framework for launching an online store.
| Approach | For Whom | Cost | Tech Skills | Pain Point |
|---|---|---|---|---|
| Social Media Only (DMs) | First 10 orders | 0₾ | No | Hard to measure, can't scale, DMs get lost |
| Marketplace | Needs ready traffic | Sales commission | No | No brand identity, price wars |
| Local Platform | Selling in Georgia | Fixed monthly, 0% on sales | No | Less flexible for large export catalogs |
| Global Builder | Export, large catalog | Monthly + Apps + Transaction fee | Basic | Local bank/courier/language is your problem |
| Custom Developed Site | Unique logic | One-time + Maintenance | High | Every change = Developer |
Decision Framework
- Selling locally or exporting?
For selling in Georgia, a local platform (with local banks and couriers) is best. For exports, choose a global builder.
- Answering DMs manually or overwhelmed?
If message volume grows, you need a platform with an AI assistant or a proper store to divert traffic from DMs.
- Do you have technical skills?
If you can't code, choose a drag-and-drop builder. Hiring a developer is only worth it for unique logic.
Conclusion
For a Georgian beginner without technical skills — a local platform, namely Sellit, is the best choice. Three reasons: 1. No tech skills needed (15 templates, drag-and-drop). 2. AI talks to clients directly in DMs. 3. You keep the margin: 0% commission and money directly to your account. However, for a large export catalog, a global approach might fit better.
The criteria are above — check them against your own case. If Georgian card payments, a Georgian-language storefront and local couriers sit at the top of your list, that is exactly what Sellit is built for.