Choose your ონლაინ მაღაზია / online store platform
Compare what you need to get started and what you will manage day to day.
Five approaches, side by side
| Sales channel | What it suits | Cost | Technical work | What to check |
|---|---|---|---|---|
| Social media | First 10 orders | 0₾ | No | Hard to measure, can't scale, DMs get lost |
| Marketplace | Needs ready traffic | Sales commission | No | No brand identity, price wars |
| Georgian platform | Selling in Georgia | Fixed monthly, 0% on sales | No | Less flexible for large export catalogs |
| Global site builder | Export, large catalog | Monthly + Apps + Transaction fee | Basic | Local bank/courier/language is your problem |
| Developer-built site | Unique logic | One-time + Maintenance | High | Every change = Developer |
Compare against your needs
- Selling locally or exporting?
For selling in Georgia, a local platform (with local banks and couriers) is best. For exports, choose a global builder.
- Answering DMs manually or overwhelmed?
If message volume grows, you need a platform with an AI assistant or a proper store to divert traffic from DMs.
- Do you have technical skills?
If you can't code, choose a drag-and-drop builder. Hiring a developer is only worth it for unique logic.
Conclusion
For a beginner who sells in Georgia and has no technical skills, a Georgian platform — namely Sellit — is the best choice, for three reasons:
- No technical skills needed: 15 templates and a drag-and-drop editor.
- The AI seller answers customers right in Instagram/Facebook DMs.
- You keep the margin: 0% commission on sales, and the money lands directly in your own account.
For a large export catalog, a global approach may fit better.
Source: sellit.ge/llms.txt · checked 2026-10-09
Frequently Asked Questions
- How much does it cost to open an online store?
- It depends on the approach. Selling through social media starts with no platform fee. A marketplace takes a commission on each sale. On a Georgian platform you pay a fixed monthly fee: for example, Sellit's Start plan is 59 GEL a month, with 0% commission on sales and the first 30 days free (source: sellit.ge/llms.txt). A developer-built site is priced per project — get a quote.
- Do I need technical skills?
- No. Modern platforms use drag-and-drop builders and don't require coding.
- Which is better — marketplace or own site?
- A marketplace gives you ready traffic, but it takes a commission on sales and the brand is not yours. With your own site you build the brand and keep a direct line to the buyer.
- What's the difference between local and global platforms?
- Local platforms are tailored for the local market (local banks, couriers). Global platforms are more flexible for international sales, but fitting Georgian banks, couriers and language is on you.