Plan your ონლაინ მაღაზია / online store launch

Start with the product, then check the supplier, work through costs and choose where to sell.

Georgia eCommerce Ecosystem

Everything you need to run an online store: native Georgian banks, express couriers, and 0% sales commission on Sellit.

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01

Choose how to deliver the product

Dropshipping is a retail fulfillment method: you sell products through your store without holding inventory — once an order is made, the supplier ships it directly to your customer. It is not an automated 'push-a-button-to-get-rich' scheme. It is a real commercial business where marketing, unit pricing, customer care, and quality assurance are entirely under your management.

Core Model: Supplier manages physical stock & fulfillment. You own the brand, store experience, marketing, and customer care.
Check: Focus on customer service & clear product descriptions
Watch for this: Never promise overnight delivery if supplier is abroad
02

Choose a product

Start with one targeted category rather than a general 'everything' store. A focused niche yields sharper marketing and easier product validation. Test real demand on social channels, search queries, and competitor stores before committing.

Focus: Start with 1 narrow niche (e.g. ergonomic accessories) — ads & audience targeting will be significantly cheaper.
Check: Verify search demand and social engagement beforehand
Watch for this: Avoid launching a generic 'everything for everyone' store
03

Check the supplier

When selecting a supplier, prioritize realistic delivery timelines to Georgia, responsiveness, and return policies — not just raw unit price. Explore our verified supplier directory on dropship.ge for public records.

Check: Order a sample to verify packaging & quality yourself
Watch for this: Don't work with unverified suppliers without tracking
04

Work through the costs

Add shipping, payment processing fees, ad acquisition costs, and platform fees to your purchase price. Only then do you know your true net margin. Use the margin calculator on dropship.ge to check the math in seconds.

Check: Include shipping, ad spend, and gateway fees in profit math
Watch for this: Don't just subtract purchase price from retail price
05

Choose where to sell

Setting up a modern store takes hours, not weeks. Upload your products, connect payment gateways, and launch. Stores on Sellit launch with 0% transaction fees and a 30-day free trial without requiring a credit card.

Check: Launch fast on Sellit with 0% fees and test first 10 orders
Watch for this: Don't spend months redesigning before validating demand

Frequently Asked Questions

The guide lists the steps; the shop is where those steps actually come together — catalog, payment and orders in one place.