Launch an Online Store in Georgia with Sellit.ge

eCommerce and online retail in Georgia are experiencing steady year-over-year growth. In the past, launching a functional online store required custom development, complex bank gateway integrations, and substantial upfront capital. Today, modern merchants can go live in a few hours.

This comprehensive guide breaks down how to build and launch an online store in Georgia using Sellit.ge — complete with Georgian bank checkout, express couriers, and zero sales commissions.

1. Why Sellit.ge for the Georgian Market

Most Georgian online shoppers prefer local payment methods: TBC Bank, Bank of Georgia (BOG), and Apple Pay. Global platforms often do not support GEL (₾) natively or force multi-currency conversion fees on checkout.

Sellit.ge is built natively for Georgia:

0% Sales Commission: The platform takes zero percentage cuts from your sales revenue (source: sellit.ge).
Native Georgian Checkouts: Instant plug-and-play integrations for TBC Checkout, BOG, and Apple Pay.
Direct Payouts: Customer card payments transfer directly into your personal or business bank account.
30-Day Free Trial: Full access without requiring a credit card to get started (source: sellit.ge).

2. Step 1: Account Setup & Store Branding

Getting started takes only a few minutes:

Navigate to Sellit.ge and create your merchant account.
Select your store name and subdomain (e.g. yourstore.sellit.ge or connect your custom .ge domain).
Upload your brand logo, set primary accent colors, and configure basic store contact info.

3. Step 2: Product Catalog & Unit Pricing

Your product pages are your 24/7 sales representatives:

High-Resolution Photography: Showcase at least 3-4 photos with clean backgrounds and lifestyle context.
Clear Product Specs: Provide exact dimensions, materials, and actionable use-cases.
Pricing Strategy: Factor in product cost, shipping, bank processing fees (typically 1.5% - 2.5%), and customer acquisition costs (CAC).

4. Step 3: Courier Logistics in Georgia

Delivery options for Georgian retail customers:

Within Tbilisi: Wolt Drive, Onway, or internal couriers (same-day or next-day delivery).
Regions Across Georgia: Georgian Post (Sakartvelos Posta), Inex Group, Nova Poshta (1-3 business days).

Inside your Sellit admin dashboard, configure flat delivery rates for Tbilisi (e.g. 5 ₾) and regions (e.g. 8-10 ₾), or enable free shipping on qualifying cart thresholds.

5. Step 4: Driving Your First Traffic & Sales

Once your store catalog is published:

Meta Ads (Instagram & Facebook): Connect your Instagram business profile and run targeted Meta ad campaigns focusing on high-intent local audiences.
TikTok Reels: Short lifestyle demonstration videos can generate organic discovery and initial orders with zero ad spend.

Conclusion

Building a sustainable online retail brand requires focus: validating product demand, delivering genuine customer service, and tracking margins accurately. With Sellit.ge, the technical friction is eliminated — launch your 30-day free trial and validate your eCommerce business today.